AOB Elements    

Behavioural Technology

A webtrawl for meanings of Behavioural Technology produces a wide variety of results.  For instance, the term is used in connection with inanimate materials and when some form of apparatus, often electronic, is used in research into human behaviour.  The most frequent use of Behavioural Technology is when techniques derived from the behavioural sciences are applied to attitude, behaviour and skill modification in many different fields.

The webtrawl examples in which the term Behavioural Technology is used in connection with studies of behaviour in situ is the nearest in approach to the definitions adopted for AOB.

For a summary of results of the webtrawl see:


The Many Meanings of Behavioural Technology

Behavioural Technology Defined

In the context of AOB, the behavioural content applies to human beings only and the technology aspect is independent of any apparatus involved.  With these considerations in mind, Behavioural Technology is approached from opposite directions and is considered as:

The Science of the Behavioural Art   Practices develop by trial and error.  Along comes a researcher who examines practice with a view to understanding what is taking place. Analyses of the practices yield notions or models which explain practices and enable predictions of behaviour to be made.  Such models can be applied to situations to which it has not been applied before or to increase the effectiveness of the practices observed.


The Application of the Behavioural Sciences to particular fields and problems.  Each field or situation transforms behavioural sciences to a form which is relatively easy to apply - e.g. Blake's Grid to management.


These two approaches together can be simplified to:

Principles of Behavioural Practice - principles of behaviour which can be derived from practice on the one hand or from behavioural sciences on the other.

For illustrative examples of AOB see:

AOB in Management Literature