PEPS are associated with a desired goal and NIPS are related to an
activity or target from which the employee is to be discouraged. The
employee is steered away from the undesired to the desired goal. This
system can be particularly effective if the PEPS and NIPS are delivered
A massive NIP is delivered, which greatly increases the employee's
suggestibility to a subsequent modest PEP. Said to be the basis of some
PEPS and NIPS are presented alternately. Has the effect of softening up
or unfreezing'; cf hot/cold techniques.
Unipolar A series of either PEPS or NIPS are presented over a period
of time to induce the desired emotional state e.g. PEPS to produce
confidence to euphoria, NIPS to produce disquiet to depression.
Impulse The sudden reversal from a long period of sequential
unipolar stimuli to one or more of the opposite sign is a powerful means
of inducing compliance.
Direct/Indirect Stimuli of one
sign delivered openly (e.g. in writing) may be coupled with stimuli of
opposite sign given indirectly (e.g. by non-verbal means). For defensive
or control purposes.